Head of Campaign and Ops - Remote

Who Are We?

Postman is the world’s leading API platform, used by more than 30 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on Twitter via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity:

Postman has achieved remarkable growth through strong word-of-mouth, with minimal marketing investment. This organic success has laid a robust foundation, and now we're ready to amplify our efforts to accelerate growth further. This is an exciting juncture for us, and we are looking for a visionary Head of Performance Marketing to drive this initiative forward.

In this role, you will have the unique opportunity to lead the integration of campaigns and marketing operations to create a cohesive strategy that includes demand generation, lifecycle marketing, operations, and paid acquisition. Your efforts will enhance growth across the entire buyer journey, ensuring that we maximize efficiency and ROI at every stage.

You'll be stepping into a dynamic environment where your contributions will have a significant impact. With growth already trending upward, you'll have the chance to pour fuel on the fire, driving user acquisition, expanding product usage, and uncovering new use cases. Your work will be integral to building a comprehensive, full-funnel marketing strategy that supports our ambitious goals.

What You'll Do

• Lead the marketing campaigns and operations team to grow our customer base through a full funnel buying experience, improve sales by turning one time buyers into repeat customers, turn buyers in to brand advocates, and improve marketing ROI/customer life time value.
• Create the strategy and implementation of an Account Based Marketing programs to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing).
• Optimize Marketing Campaigns: Plan, execute, and continuously optimize multi-channel marketing campaigns, including digital advertising, social media, email marketing, SEO, and content marketing.
• Analyze Performance Data: Utilize data analytics to monitor campaign performance, identify trends, and make data-driven decisions to maximize ROI.
• Lead and Mentor the Team: Manage and mentor a team of marketing professionals, fostering a collaborative and innovative environment.
• Collaborate Across Teams: Work closely with product, sales, product marketing, and customer success teams to ensure marketing efforts align with overall business objectives.
• Report and Communicate: Provide regular reports on campaign performance and growth metrics to senior management and stakeholders.

What You Bring

• 10+ years' of demonstrated success in ABM, Lifecycle marketing, demand gen for sales campaigns, and user acquisition for product led growth campaings, with a strong track record of driving growth and achieving marketing goals.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Experience in managing and mentoring a marketing team, with excellent interpersonal and communication skills.
• Ability to handle competing and/or tight deadlines, great organizational skills and attention to detail required.
• Excellent communication skills essential.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

What Else?

If the role is based in the greater San Francisco area, and the reasonably estimated salary for this role ranges from $240,000 to $276,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. In addition to our pay-on-performance philosophy, we offer a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Salaries will vary outside of the listed metropolitan areas & the U.S.

Equal Opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.