Postman vs SmartBear API Hub (formerly SwaggerHub)

Postman logo infront of smartbear logo. Illustration.

Why Postman?

Unlike API Hub's fragmented collection of acquired tools (formerly SwaggerHub), Postman's purpose-built solution streamlines the entire API development lifecycle in one workspace, enables faster development velocity and team collaboration, and balances developer-friendly interfaces with enterprise-grade governance, making it the trusted choice for both developers and enterprises.

See how it stacks up against API Hub's capabilities for API design, documentation, and more.

postman
smartbear

Integrated API lifecycle support

Unified platform for the entire API lifecycle

Broad format & protocol support

Complete lifecycle capabilities

Single, unified workspace

One-click lifecycle transitions

Fragmented collection of tools

Limited format & protocol support

Missing key testing capabilities

Missing monitoring capabilities

Lifecycle phases not integrated

5 disconnected workspaces

Team efficiency & collaboration

Built for development velocity & alignment

End-to-end collaboration

Clear accountability through user tagging

Deep integrations with Slack & Teams

Flexible workspace permissions including stringent access controls, team collaboration, and public sharing

Siloed workflows & communication

Collaboration limited to API design phase

No user tagging

No out-of-the-box Slack or Teams integrations

Limited workspace permissions & no external sharing

Easy to use & scale

Starts with developers, scales to the enterprise

Intuitive user experience

Most widely adopted by developers

Largest public API network & ecosystem

Enterprise-grade security & governance

Comprehensive technical product support

Engaged customer community

Complex to use, govern, & scale

Unintuitive user experience

Administration siloed across 5 interfaces

Redundant integration points across 5 interfaces

No public API network

Technical support primarily limited to API Design

Small, disengaged customer community

Total cost of ownership

Lowest total cost of ownership

For $49 - $215 per user/month

You get:

Complete lifecycle (design, test, document, monitor, distribute)

Partner workspaces

Advanced security & governance

API / AI application building

AI Assistance via Postbot

Expensive to license, maintain, & scale

For $49-121+ per user/month (quote-based)

You get (API Hub formerly SwaggerHub):

Design

Basic testing

Documentation

AI Assistance via HaloAI

No load & performance testing

No monitoring

No public API network distribution

No API / AI application building

For an additional $762+ per user/month (quote-based), you'll also get:

Load & performance testing (ReadyAPI from $762/month)

Other costs to consider:

Cost of maintaining integrations within API Hub

Cost of onboarding 5 different interfaces

Cost of limited technical support & success

Real results with Postman over SmartBear API Hub (formerly SwaggerHub)

Postman customers report significant improvements in speed, quality, and cost compared to SmartBear’s fragmented collection of tools.

52%

faster development cycles

77%

higher API quality & governance

46%

lower total cost of ownership

Challenge: Organizations are struggling with fragmented API development processes that lack cohesive integration across the entire lifecycle, from design to deployment and management.

Why Postman: Postman unifies API design, testing, documentation, and monitoring into one seamless platform, eliminating tool sprawl and misalignment.

With Postman, you get:

  • Full lifecycle capability coverage, from design and mocking to testing and observability
  • Everything in a single, unified workspace
  • Seamless one-click transitions between lifecycle stages
  • Support for multiple formats & protocols like OpenAPI, Async, GraphQL, gRPC, SOAP, RAML and REST

SmartBear API Hub considerations: SmartBear's API Hub solution is incomplete without purchasing additional, separate SmartBear products like ReadyAPI, LoadNinja, TestComplete, Insights Hub, Alertsite, and more.

Postman is trusted by over 500,000 companies, 35 million developers, and 98% of the Fortune 500

Industry recognition

Don't just take our word for it—learn why G2 recognized Postman as the #1 API platform in 2024.

Read the report →

Illustration of Postmanaut on a podium raising a trophy with banner for G2 Leader.
Paylocity logo
Spec Hub allows us to consolidate our entire API workflow, from design to testing and documentation, into a single, seamless platform. This eliminates the need for constant imports and exports, keeping our teams in sync and accelerating our API development process.

Ben Heil,

Principal Software Engineer, Paylocity

Paypal logo
APIs are a core strength for PayPal moving billions of dollars globally. Thanks to Postman it's possible to explore and invoke APIs in minutes. Postman creates an extremely seamless experience.

Swapnil Sapar,

Principal Engineer, PayPal

Visma company logo
Postman is the complete platform that gives us the flexibility. It supports all the different technologies that our teams might use.

Mili Orucevic,

Chief Software Quality Engineer, Visma

ShipEngine company logo
Postman is a familiar tool for API teams today. It's the lingua franca for how to understand APIs.

James Messingera,

Director of Developer Experience, ShipEngine

TotalEnergies company logo
The Postman API Platform is highly collaborative. Team workspaces enable our developer community to work effectively when designing and building APIs.

Amin Aissous,

Head of API Engineering,TDF, TotalEnergies

Western Governors University logo
I find Postman's mocking capabilities inspiring and innovative. You can test your application or your service's reaction to dependencies. We're building in resiliency before we release.

Jerry Jasperson,

Distinguished Engineer, Western Governors University


Why teams choose Postman

These are the most common questions we hear from teams evaluating Postman as a modern API platform:

Is Postman more than just an API testing tool?

Yes. Postman supports the entire API lifecycle — including design, mocking, testing, documentation, publishing, monitoring, and governance — all in one platform.

Postman is unified. SmartBear splits lifecycle features across multiple tools (SwaggerHub, PactFlow, Reflect, ReadyAPI, LoadNinja, Alertsite, etc.), while Postman provides an integrated experience that improves development speed, collaboration, and cost-efficiency.

Absolutely. Postman offers enterprise-grade governance, security (SSO, RBAC, BYOK), and support — all while maintaining a developer-friendly interface used by 30M+ developers. It's the reason why 98% of the Fortune 500 uses Postman.

Real results. On average, customers report 52% faster release cycles, 77% higher quality APIs, and 46% lower total cost of ownership by moving away from SmartBear products like API Hub (formerly SwaggerHub), consolidating tools and automating workflows on Postman.

Debunking common myths

SmartBear may make claims about Postman — here are the facts:

Is Postman only for REST APIs?

No. Postman supports REST, OpenAPI, AsyncAPI, GraphQL, gRPC, WebSockets, RAML, and SOAP/WSDL — making it a modern, protocol-agnostic platform.

Not true. Postman supports rich automated testing through collections, environments, and scripts — and integrates with performance tools or Newman for scalable runs. Most teams find they don't need separate load testing licenses.

False. Postman includes governance capabilities like RBAC, SSO, audit logs, security scanning, API versioning, and admin control — all built into the core platform.

Yes. Postman is a full-featured alternative to API Hub (formerly SwaggerHub), offering collaborative design, documentation, testing, and publishing in one place. Teams switching from SwaggerHub see faster release times and reduced tool sprawl. Many customers have switched over successfully from SmartBear solutions such as OVO, Werner, WGU, Trevor Project, Visma, and Amadeus.

What evaluation teams want to know

Evaluators often ask about security, extensibility, automation, and integration — Postman delivers.

Can I use Postman in my CI/CD pipeline?

Yes. Postman integrates seamlessly with Jenkins, GitHub Actions, GitLab CI, and more via the Newman CLI and Postman API.

Absolutely. A Postman supports JavaScript-based pre-request and test scripts, Postman Flows for visual logic, and advanced workflows using the CLI and APIs.

Yes. Postman supports importing OpenAPI, AsyncAPI, and other formats and protocol (including GraphQL, gRPC, RAML, and SOAP) — making it easy for teams migrating from API Hub (formerly SwaggerHub) or other tools.

Definitely. Postman workspaces can be shared internally and externally, with role-based access control and secure collaboration features built in.

Postman integrates security into the development lifecycle — including API security scanning, governance enforcement, and audit-ready logging. It enables secure collaboration without compromising developer speed, helping you detect issues earlier and reduce risk exposure. In addition, Postman itself prioritizes your company's data protection through encryption, product and application security, and organizational measures.

Yes. Postman supports fine-grained RBAC, workspace permissions, and team-level governance policies. You can enforce standards for access, testing, documentation, and deployment — while maintaining oversight and control across all environments.

Absolutely. Postman offers enterprise-level auditing, data residency options, and compliance-friendly features such as BYOK, security logging, and version tracking — making it easier to meet regulatory and internal compliance requirements.

Still have questions?

Talk to our team and see why teams are choosing Postman over SmartBear API Hub (formerly SwaggerHub).

Postman logo in a hexagon shape. Illustration.