Postman vs SmartBear API Hub (formerly SwaggerHub)
Break free from the complexity of API Hub's fragmented tools and support. Move through the entire API lifecycle in one fluid workflow, on one complete platform with Postman.
Why Postman?
Unlike API Hub's fragmented collection of acquired tools (formerly SwaggerHub), Postman's purpose-built solution streamlines the entire API development lifecycle in one workspace, enables faster development velocity and team collaboration, and balances developer-friendly interfaces with enterprise-grade governance, making it the trusted choice for both developers and enterprises.
See how it stacks up against API Hub's capabilities for API design, documentation, and more.
Integrated API lifecycle support
Unified platform for the entire API lifecycle
Broad format & protocol support
Complete lifecycle capabilities
Single, unified workspace
One-click lifecycle transitions
Fragmented collection of tools
Limited format & protocol support
Missing key testing capabilities
Missing monitoring capabilities
Lifecycle phases not integrated
5 disconnected workspaces
Team efficiency & collaboration
Built for development velocity & alignment
End-to-end collaboration
Clear accountability through user tagging
Deep integrations with Slack & Teams
Flexible workspace permissions including stringent access controls, team collaboration, and public sharing
Siloed workflows & communication
Collaboration limited to API design phase
No user tagging
No out-of-the-box Slack or Teams integrations
Limited workspace permissions & no external sharing
Easy to use & scale
Starts with developers, scales to the enterprise
Intuitive user experience
Most widely adopted by developers
Largest public API network & ecosystem
Enterprise-grade security & governance
Comprehensive technical product support
Engaged customer community
Complex to use, govern, & scale
Unintuitive user experience
Administration siloed across 5 interfaces
Redundant integration points across 5 interfaces
No public API network
Technical support primarily limited to API Design
Small, disengaged customer community
Total cost of ownership
Lowest total cost of ownership
For $49 - $215 per user/month
You get:
Complete lifecycle (design, test, document, monitor, distribute)
Partner workspaces
Advanced security & governance
API / AI application building
AI Assistance via Postbot
Expensive to license, maintain, & scale
For $49-121+ per user/month (quote-based)
You get (API Hub formerly SwaggerHub):
Design
Basic testing
Documentation
AI Assistance via HaloAI
No load & performance testing
No monitoring
No public API network distribution
No API / AI application building
For an additional $762+ per user/month (quote-based), you'll also get:
Load & performance testing (ReadyAPI from $762/month)
Monitoring (AlertSite Monitoring - custom pricing)
Other costs to consider:
Cost of maintaining integrations within API Hub
Cost of onboarding 5 different interfaces
Cost of limited technical support & success
Real results with Postman over SmartBear API Hub (formerly SwaggerHub)
Postman customers report significant improvements in speed, quality, and cost compared to SmartBear’s fragmented collection of tools.
52%
faster development cycles
77%
higher API quality & governance
46%
lower total cost of ownership
Challenge: Organizations are struggling with fragmented API development processes that lack cohesive integration across the entire lifecycle, from design to deployment and management.
Why Postman: Postman unifies API design, testing, documentation, and monitoring into one seamless platform, eliminating tool sprawl and misalignment.
With Postman, you get:
- Full lifecycle capability coverage, from design and mocking to testing and observability
- Everything in a single, unified workspace
- Seamless one-click transitions between lifecycle stages
- Support for multiple formats & protocols like OpenAPI, Async, GraphQL, gRPC, SOAP, RAML and REST
SmartBear API Hub considerations: SmartBear's API Hub solution is incomplete without purchasing additional, separate SmartBear products like ReadyAPI, LoadNinja, TestComplete, Insights Hub, Alertsite, and more.
Industry recognition
Don't just take our word for it—learn why G2 recognized Postman as the #1 API platform in 2024.
Why teams choose Postman
These are the most common questions we hear from teams evaluating Postman as a modern API platform:
Is Postman more than just an API testing tool?
Yes. Postman supports the entire API lifecycle — including design, mocking, testing, documentation, publishing, monitoring, and governance — all in one platform.
What makes Postman different from SmartBear API Hub (formerly SwaggerHub)?
Postman is unified. SmartBear splits lifecycle features across multiple tools (SwaggerHub, PactFlow, Reflect, ReadyAPI, LoadNinja, Alertsite, etc.), while Postman provides an integrated experience that improves development speed, collaboration, and cost-efficiency.
Does Postman scale for large enterprise API programs?
Absolutely. Postman offers enterprise-grade governance, security (SSO, RBAC, BYOK), and support — all while maintaining a developer-friendly interface used by 30M+ developers. It's the reason why 98% of the Fortune 500 uses Postman.
What kind of ROI can teams expect with Postman?
Real results. On average, customers report 52% faster release cycles, 77% higher quality APIs, and 46% lower total cost of ownership by moving away from SmartBear products like API Hub (formerly SwaggerHub), consolidating tools and automating workflows on Postman.
Debunking common myths
SmartBear may make claims about Postman — here are the facts:
Is Postman only for REST APIs?
No. Postman supports REST, OpenAPI, AsyncAPI, GraphQL, gRPC, WebSockets, RAML, and SOAP/WSDL — making it a modern, protocol-agnostic platform.
Does Postman lack testing depth or load testing support?
Not true. Postman supports rich automated testing through collections, environments, and scripts — and integrates with performance tools or Newman for scalable runs. Most teams find they don't need separate load testing licenses.
Is Postman missing key governance or enterprise features?
False. Postman includes governance capabilities like RBAC, SSO, audit logs, security scanning, API versioning, and admin control — all built into the core platform.
Can Postman replace SmartBear API Hub (formerly SwaggerHub)?
Yes. Postman is a full-featured alternative to API Hub (formerly SwaggerHub), offering collaborative design, documentation, testing, and publishing in one place. Teams switching from SwaggerHub see faster release times and reduced tool sprawl. Many customers have switched over successfully from SmartBear solutions such as OVO, Werner, WGU, Trevor Project, Visma, and Amadeus.
What evaluation teams want to know
Evaluators often ask about security, extensibility, automation, and integration — Postman delivers.
Can I use Postman in my CI/CD pipeline?
Yes. Postman integrates seamlessly with Jenkins, GitHub Actions, GitLab CI, and more via the Newman CLI and Postman API.
Does Postman support automation and scripting?
Absolutely. A Postman supports JavaScript-based pre-request and test scripts, Postman Flows for visual logic, and advanced workflows using the CLI and APIs.
Can I import my existing Swagger/OpenAPI specs into Postman?
Yes. Postman supports importing OpenAPI, AsyncAPI, and other formats and protocol (including GraphQL, gRPC, RAML, and SOAP) — making it easy for teams migrating from API Hub (formerly SwaggerHub) or other tools.
Can we use Postman across global teams and with partners?
Definitely. Postman workspaces can be shared internally and externally, with role-based access control and secure collaboration features built in.
How does Postman help reduce security risks across our API ecosystem?
Postman integrates security into the development lifecycle — including API security scanning, governance enforcement, and audit-ready logging. It enables secure collaboration without compromising developer speed, helping you detect issues earlier and reduce risk exposure. In addition, Postman itself prioritizes your company's data protection through encryption, product and application security, and organizational measures.
Can Postman enforce policy and access controls across teams?
Yes. Postman supports fine-grained RBAC, workspace permissions, and team-level governance policies. You can enforce standards for access, testing, documentation, and deployment — while maintaining oversight and control across all environments.
Does Postman help us maintain compliance and audit-readiness?
Absolutely. Postman offers enterprise-level auditing, data residency options, and compliance-friendly features such as BYOK, security logging, and version tracking — making it easier to meet regulatory and internal compliance requirements.
Still have questions?
Talk to our team and see why teams are choosing Postman over SmartBear API Hub (formerly SwaggerHub).