2024 State of API Report
API monetization
APIs are cash machines
For 21% of companies, APIs drive over 75% of their total revenue, making them a core business lifeline, highlighting for the need for a distribution portal for public APIs.
APIs as revenue drivers: Monetization on the rise
APIs are no longer just technical enablers—they are revenue-generating products. 62% of respondents report working with APIs that generate income. This signals the rise of the API-as-a-product model, where APIs are designed, developed, and marketed as strategic assets.
Key insight
APIs are cash machines: For 21% of companies, APIs drive over 75% of their total revenue, making them a core business lifeline. Launch, distribute, and grow your APIs with the Postman API Network, where consumers can deliver real-time feedback for improvement.