2024 State of API Report

API monetization

Image to illustrate the statistic API have produced money. Illustration.

APIs are cash machines

For 21% of companies, APIs drive over 75% of their total revenue, making them a core business lifeline, highlighting for the need for a distribution portal for public APIs.

APIs as revenue drivers: Monetization on the rise

APIs are no longer just technical enablers—they are revenue-generating products. 62% of respondents report working with APIs that generate income. This signals the rise of the API-as-a-product model, where APIs are designed, developed, and marketed as strategic assets.

Illustration of a star inside a box, symbolizing a key insight.

Key insight

APIs are cash machines: For 21% of companies, APIs drive over 75% of their total revenue, making them a core business lifeline. Launch, distribute, and grow your APIs with the Postman API Network, where consumers can deliver real-time feedback for improvement.

Less than 10% of total revenue: 26%
10% to 25% of total revenue: 24%
26% to 50% of total revenue: 18%
51% to 75% of total revenue: 12%
More than 75% of total revenue: 21%